Continuity and longevity of the collections are not empty words in Corum: Admiral’s Cup collection travels the oceans for over 50 years while the Bridges collection marks over 30 years history of watchmaking. With this legacy, the objective of the House is clear: always look to the future. It is in this spirit that has redeployed the Corum Admiral’s Cup collection in three distinct components: Legend for a classic and elegant approach, Challenger for a further dimension to sport chic watches Seafender extreme. Similarly, the collection Corum Bridges can not stop opening up new horizons, including the advent of the first movement Golden Bridge Auto online with linear oscillating mass, or in a more contemporary, adding a indication of power reserve of 3 days on the powerful model Titanium Bridge.

The perfection of forms devised and designed by the jeweler, married to the movement of fine watchmaking and will remain the secret of Cartier. The first watches appeared in the archives of Cartier in 1853 including pocket watches of classical and other, more fantasy. At that time watchmaking technology progresses significantly. Reduction in size, simpler mechanisms, resistance and enhanced reliability are achieved on small movements that are not abandoned, however, the high complication watches. All functions are discussed, and it explores solutions to the rhythm where we explore the world, the ocean, the sky and finally the time itself.

The Cartier watch is also an exercise in style, staged an hour as is the case for the pocket watch crystal, platinum and enamel noir4. Purpose of precision work of art whose apparent simplicity hides the complexity of the mechanism. The audacity of materials, the lightness of guilloche decoration, the presence of a bright triangular ruby ​​as an already miniature needle her a subject of the future, modern.

Pretext for countless creations, time fires the imagination of Louis Cartier who devotes a workshop at its watchmaking. It adds a collection of clocks and watches to those of particular interest attaches to the wrist watch. At the time, Edmond Jaeger is one of the best watchmakers in Paris and has a passion for movement and slimline complication. It reserves to Cartier’s production of repeated movements, chronograph, flyback, date or fitted with other complications. This intense collaboration between two artists of great talent, born fabulous achievements, all different, each of which reflect a personality of its own.

To watch brand, the rubber is not a fad but represents its philosophy, its brand image from day one. At that time, Hublot remains one of the last independent family watch companies with a single-product concept. Her total creative freedom allows it to maintain its personality and extend its range by offering complications or limited series.

Since 2004, when Jean-Claude Biver took the role of CEO of Hublot, the “Art of Fusion” has become the mode of thinking and creating in Hublot: combining unexpected materials (ceramics, carbon, tantalum , tungsten, titanium, magnesium …) with precious materials and traditional technologies to use the most high tech while remaining true to the watchmaking know-how of our ancestors.

The new collection launched in 2005 is called the Big Bang. A perfect illustration of the concept of Fusion! The bezel and case have more vivid angles, screws that pass through the case and always remember … a window and keep the pace of the first Hublot, the rubber strap. Within a year, the Big Bang won many prizes in the world of watchmaking. Then while keeping its shape, it was declined in different sizes and accompanied by complications such as Tourbillon Grande Date, Power Reserve Indicator, Rattrapante …

Hublot knows when an explosive growth and, with his passionate and tireless boss embarks on many pioneering activities: the first Internet TV a luxury brand, sponsoring football first show completely invisible setting with baguette diamonds, showcases revolutionary interactive, diverse partnerships.

The first mono-brand Hublot boutiques were opened in Paris and St. Tropez, then to Geneva, Moscow, Dubai, Budapest, Kuala Lumpur, Shanghai, Warsaw, Hong Kong … The success of this timepiece has enabled the brand a tenfold increase in sales in four years! April 24, 2008, the world’s leading luxury goods group LVMH, which bought the brand to complement its watchmaking.

Now, in 2009, Hublot built a portion of its movement in its new factory and plans to produce 2000 watches in-house in 2010.