Every Panerai is unique as the story it tells. A story that begins in the cradle of the Renaissance in Florence, where Giuseppe Panerai, contractor, architect and designer, in 1860 opened the first shop of the city watch. A story that binds every detail of a Panerai to the function for which it was designed and built. A story always facing forward, in constant search of the technical excellence that characterizes each new collection Officine Panerai. Combining Italian design and manufacturing perfection Swiss Officine Panerai re-interprets his passion year after year, which for 150 years, grows to create instruments of time measurement precision with a strong personal identity, aesthetic and functional. Panerai’s identity is a synthesis of history of the brand, Italian design and Swiss manufacturing perfection. This synthesis is renewed every year, each new model in expressing the values of authenticity, heroism, love of the sea and nature, quality craftsmanship and simplicity that characterize today Officine Panerai.
